The Brand

Looking at past collections of SizeSmall clothing I have noticed a lot of spots, stripes and checks appearing as well as the brands personal graphics created by a street artist and illustrator.

Spring/Summer 2010

Fall/Winter 2011

Fall/Winter 2011

Brand Research

To design for another brand I must first look at their work. From here I can establish what fabrics to use, what colours are typically used and how i can make my designs fit alongside what this company has already produced.

"A SizeSmall copenhagen philosophy

Sizesmall copenhagen children's clothing had a true size small perspective on the world. It's all about fun, play, movement and self-expression. It's hip and often colorful.
Sizesmall copenhagen is timeless Danish design with an edged of wildness. The clothes are always made of the best quality materials. Fabrics are souced from all over the world, from Japan to France and the major part of cotton used in the collections are always organic."

http://www.sizesmall.dk/behindTheBrand.html

Children

I have started by looking at what children currently like, from books, television and games to outdoor adventures and getting dirty.
From the information collected, I have devised this mood board showing the colours, themes and trends that occur throughout spring and summer.

SizeSmall

SizeSmall has offered me the opportunity to enter their competition, where I am to design children's wear for spring/ summer 2013. I am very excited to have this opportunity and already looking at what children's wear consists of and how I could develop both girls and boys summer wear to something I would like to see on the market.